Sep 12, 2025

Why we use Merino wool

Merino wool is valued worldwide for its exceptional softness, durability, and natural functional properties—perfect for sensitive baby skin.

At Oh!Possum, Merino wool is our raw material of choice – natural, intelligent, and proven. For products that give babies comfort and protection. That's what Oh!Possum stands for.

The properties
from Merino wool

Step No. 1

Merino wool is 100% natural

Wool is a 100% natural product – it grows year-round on the backs of Australia's 68 million sheep, who live on nothing but water, air, sunlight and grass.

Step No. 2

Naturally degradable

The wool fibers decompose in the soil, leaving behind nothing but nutrients. Sustainable down to the last thread.

Step No. 3

No animal suffering

Our Merino wool comes from mulesing-free livestock farming. Every year, the sheep's fleece grows back naturally – without any suffering or interference with nature.

Step No. 4

Naturally breathable & moisture-regulating

Merino wool is one of the most breathable natural fibers. It absorbs moisture without feeling wet and wicks it away to the outside, where it evaporates. This keeps the skin pleasantly dry – ideal for sensitive baby skin.

Step No. 5

Temperature balancing

It warms when it's cold and cools when it's warm – completely naturally, thus protecting against overheating.

Step No. 6

Antibacterial & odor-inhibiting

Thanks to its natural self-cleaning properties, it stays fresh longer – perfect for everyday life with a baby.

Step No. 7

Natural UV protection

Merino wool provides natural protection against harmful UV rays – significantly better than many other materials. As a fiber that has protected sheep's skin from sun and weather for millions of years, it also offers your baby reliable protection on every outing.

Step No. 8

Gentle on the skin

The fibers of merino wool are particularly fine and flexible—much softer than conventional wool. This is why it feels so incredibly soft and luxurious on sensitive baby skin.

Why is merino wool ideal for babies?

Because it does what we as parents want from every material:

It protects, it warms – but never too much – and it simply feels incredibly soft. Merino wool is naturally breathable, temperature-balancing and particularly skin-friendly– perfect for babies’ sensitive skin.

She is also self-cleaning, odorless and effective antibacterial – that means less washing, more naturalness. And the best part? It even protects against UV radiation – completely chemical-free.

What certificates does our Merino wool have?

We know how important trust is—especially when it comes to products for your baby. That's why our merino wool is certified according to the OEKO-TEX® Standard 100.

This means for you:

You can rest assured that our materials are tested for harmful substances and are completely safe for babies.

What does OEKO-TEX ® Standard 100 mean?

This independent seal of approval ensures that every component of our textiles – from the fiber to the dye to the thread – is free from harmful substances.

We only use materials in Product Class 1 – the strictest category. This is specifically designed for the particularly sensitive skin of babies and toddlers.

Where does our merino wool come from?

Our Merino wool comes from Italy – a country with a long wool tradition.

There it is processed under fair conditions, mulesing-free, high quality and with a lot of experience in textile finishing.

We know our partners personally – and stand 100% behind what we process. This creates genuine quality you can trust.

How do I clean/care for my Oh!Possum products?

Often, simply airing it out is enough – Merino wool is naturally self-cleaning and hardly absorbs odors.
If washing is necessary, do it gently:
• Hand wash cold or dry clean
• Use wool detergent without enzymes
• Do not wring or rub, but squeeze out the juice.
This preserves the fiber structure and makes your Oh!Possum product soft, shapely and durable.