The atmosphere: elegance meets sustainability
The Bayerischer Hof provided the perfect backdrop for our appearance. Elegant rooms, thoughtful design, and an audience that appreciates quality. The energy was palpable: parents who want not only the best for their children but also make conscious purchasing decisions.
Our booth fascinated from the very first moment. Our products, including the loden swaddle blankets in Raspberry, Sage Green, and Coconut, as well as other highlights, attracted all eyes with their unique style. We met visitors who recognized and appreciated our exceptional craftsmanship.
The audience: partners, pioneers, and like-minded people
Who was there? The right people.
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Heike vom HeedeFamily institute from Düsseldorf and pioneer for sustainable children's products. -
Alexxandra KuschelHead of Marketing InStyle, formerly with us in the premium fashion industry. -
Susanne from @sunatuerlichknows from personal experience what real quality means in everyday family life. -
The Waschies teamsustainable brands thinking together. -
The DM teamIn dialogue for shared perspectives.
And of course: moms and dads who took our products in their hands and immediately felt: "This is special."
The hero product: Revival of the Loden – tradition reinterpreted
Our loden was the star of the day. But not just any loden – our loden.
Many know loden from sports or premium fashion. But in the children's segment? Hardly known!
This centuries-old natural fabric is perfect for babies and toddlers: breathable, temperature-regulating, naturally water-repellent – all without chemicals or microplastics.
We have reinterpreted loden for the modern family:
A fresh color palette that shows: sustainability doesn’t have to be boring. Modern design that brings tradition into the present. And top functionality that truly makes everyday life with children easier.
The reaction?
"This feels so high-quality. Multifunctional, sustainable, and the colors are beautiful!"
This is exactly our Revival of the Loden: We bring one of the most sustainable natural fabrics in the world to the children’s segment for the first time – and give it its place in the world of young families through modern design and a unique color palette.
- 🌿 100% polyester alternative
- 🌿 Naturally water-repellent – without chemicals
- 🌿 No microplastics
- 🌿 No animal cruelty
- 🌿 Timeless design in modern colors
When Martin explained the high-quality craftsmanship in a personal conversation, demonstrated the temperature regulation, and presented the versatile functionality, it immediately became clear: Oh!Possum stands for true craftsmanship – authentic and passionately lived.
Creative adventures with Oh!Possum
At the InStyle Mini & Me Lounge, our little artists transformed simple modeling clay into colorful masterpieces! With our natural, safe, and vibrant clay, the kids let their imaginations run wild and created the most fantastic shapes. Every child became the hero of their own colorful story – huge fun for everyone!
The impact: Confirmation of our path
Seeing Oh!Possum in the hands of so many conscious parents and innovators at the InStyle Mini & Me Lounge confirms: We are on the right path for 2026.
The market is ready for baby and children’s products that:
- ✅ Being sustainable without compromise
- ✅ Looking and feeling high-quality
- ✅ Making everyday life easier with multifunctionality
- ✅ Interpreting tradition in a modern way
- ✅ Communicated honestly
When quality speaks for itself, products don’t need loud words – just genuine conviction. 💚
Oh!Possum – Revival of the Loden.
For the next generation. 🦙🌿
